If you had to choose, which of these fast food icons do you prefer?
— Ronald McDonald?
— The Burger King?
Clowns have become unlikeable, so Ronald has sorta been on furlough at McDonald’s. The film “It” probably widened the chasm.
Burger King’s king is kinda creepy, if you ask me. But he’s still around.
Jack in the Box’s Jack, with his ping pong head, still has the most bounce.
Maybe you like Wendy (a cartoon image) or KFC (Colonel Sanders revived as an animated figure in TV commercials). It’s all a marketing issue.