Comedian Frank DeLima is doing his part to encourage island residents to get vaccinated.
He’s launched “Do Da Vaccination,” a parody to Little Eva’s oldie hit, “Do the Locomotion,” nudging folks to get vaxxed and possibly win prizes, like airline miles or Las Vegas trips as a bonus.
He initiated the tune on his own, recording a simple self-taped video in which he shares his original lyrics, with a repetitive, “come on, come on do the vaccination for free.”
Then he got a call from adman Patrick Bullard, who asked DeLima if he could do one of his parodies to promote the State Department of Health’s bid to beef up the total of residents who haven’t yet been vaxxed during the pandemic. When he informed Bullard that he already had tune in the can, Brooks Baehr, Covid 19 response administrative assistant with DOE, contacted DeLima and sealed the deal to utilize the parody and the comic was taped in front of a “green screen,” enabling DOH to show the vaxxing progress over the past few months.
This gave DeLima an opportunity to “act” while performing, significantly upgrading his parody.
DeLima has been vaxxed; but he also has history with DOH, earlier doing promos on face masks, hand-washing and social distancing, in the early stages of the coronavirus dilemma last year.
But the wealth of prizes also ramps up the interest in vaxxing, perhaps now convincing the anti-vaxxers to cross the bridge.
“You know you really have a chance to win real big now,” he sings on the ad spot airing on local TV. “But first you gotta have da vaccination.”
He rattles off some of the current carrots: a year-long auto lease from Auto Source Hawaii, a $1,000 dining prize from Merriman’s, and 100,000 Hawaiian Airlines miles.
But if you’re already vaxxed, you still can try to snag one of the prizes. Gov. David Ige earlier this month authorized a website to register to qualify for the prizes.
Go to www.higotvaccinated.gov register, before the June 30 deadline.
Then wait to see your name is pulled from the hat, as DeLima sings. …
And that’s “Show Biz.” …
Note: To view the video, go to: